IIR Inc.


All Around Sports

All Around Sports
Radio Show Host

Please CLICK HERE to listen to John Ingoldsby’s All Around Sports radio show every Friday at 1 p.m. ET., where guests like NBA Hall of Famer and Boston Celtic Legend Robert Parish (below) could call in, like “The Chief” did the night before Celtics-Lakers Game 7 in June 2010.


Robert Parish

John Ingoldsby talks with NBA Hall of Famer Robert Parish, for whom John has obtained frequent appearances on Turner Sports Network's NBA coverage.


WCTV Sports Forum Reporter/Color Analyst

IIR Sports Inc. President John Ingoldsby is a long-time correspondent for WCTV in Boston, serving as an in-studio and call-in guest on the station's Sports Forum show, while also contributing as a Color Analyst on college basketball broadcasts and sideline/post-game interviewer for football games.


Army Navy Game

Army Navy Game

March-On for Midshipmen & Cadets Kicks Off Army-Navy Game

By John Ingoldsby
December 10, 2012

My first Army-Navy game began bright and early when I arrived at Philadelphia's Lincoln Financial Field four hours before kickoff, where I settled into my Press Box seat before walking down to the field level for the traditional March-On. As pictured above, each and every Midshipmen from the Naval Academy and Cadet from West Point march in precision onto the field with accompanying announcements identifying each unit with its leaders and hometowns. After starting the day with this pageantry, the USMA and USNA students then settle into their seats in the stadium corners at the same end awaiting the next spectacle of the Invocation, National Anthem, the two teams taking the field, and the coin toss with Vice President Joe Biden. In the meantime, the stadium fills with soldiers and sailors in every conceivable uniform towards its traditional sellout, as the buzz builds to a fever pitch unmatched in American sports. Then, as daylight turned toward darkness, the purest game of all began as the two institutions battled for the first time in years to take the Commander-In-Chief's Trophy, awarded yearly (including Air Force) to the winning service academy in football. With the annual backdrop of almost every senior playing their last football game ever, the game went down to the final minute when Army fumbled in the red zone while driving for the potential winning score, and Navy pounced on the loose ball to win their 11th straight game over Army, the longest winning streak in the 113-year series.


John Ingoldsby and Jim Nantz

IIR Sports & Entertainment President John Ingoldsby (above, left) talks with Jim Nantz of CBS Sports at a Great Fenway Park Writers Series luncheon during the broadcaster's first visit to Fenway Park, where they discussed John's first visit to Augusta National for the 2009 Masters (below).




IIR Supports

The Sports Section

"PE TV" Set & Legends Lounge Were Locations
For Players to Reconnect at Super Bowl Week

By JOHN INGOLDSBY

January 31, 2014

John Ingoldsby at NFL Player Engagement's

John Ingoldsby sits on the set of NFL Player Engagement's "PE TV" during Super Bowl Week in New York City, where he wrote daily recap stories like below detailing the parade of players who were interviewed on "PE TV."

NEW YORK, NY January 31, 2014 – The Player Engagement department brought the NFL family together during Super Bowl Week by hosting two locations that served as gathering spots for players of all eras to reconnect.

Reunions and reconnecting were routine on both the "PE TV" set in the MediaCenter's Radio Row and the new Legends Lounge at a nearby midtown hotel.

Former player Aeneas Williams, who along with David Tyree did yeoman's duty conducting interviews for PE TV the past three days, termed the Legends Lounge "fantastic in creating an atmosphere where guys could reconnect."

It was equally enjoyable on the PE TV set, where approximately 80 former and current players, as well as others from the NFL family and PE staff, were milling about the spacious area and interacting before and after being interviewed.

But when it was time to truly unwind, the players flocked to the Legends Lounge, where at any given time approximately 100 players were treated to an elegant yet comfortable area with free food and attire to go with conversation and catching up.

"We captured a culture in the Lounge that almost felt like the locker room," said Williams, adding that, "I heard one player say to another that he had been looking for him for 10 years, which was precisely the types of concept we were hoping to create."

Williams also said that the feedback from the Legends was positive, who learned first-hand how much the League "really cares about connecting the generations of players through the years."

Meanwhile, many of those same players did double-time finding old friends by being on the PE TV set, with Friday being the third straight busy day and starting off on the right foot with Adrian Peterson being the final day's first interviewee.

From there it flowed smoothly as AP was followed by, among others, Bobby Sewall, Josh Gordy, Derrick Faulkner, Jacob Green, Ryan Mundy, Johnny Mitchell, Hank Baskett, Chris Ward, Cato June, Daryl Richardson, Fred Jackson, Eric Dickerson, Jeff Charleston, Jermichael Finley, Stevie Brown, Takeo Spikes, and Tiki Barber.

Additional interviews included WNBA Legend Lisa Leslie and Dorothy Okung, the mother of Seattle Seahawk offensive lineman Russell Okung as well as the author of her recent first book.

Also, as she did Thursday, Cynthia Zordich, an Engagement Contributor for the NFLPE's Women's Resource Initiative (WRI), interviewed players' wives, including Regan Charleston (Jeff) and Dawn Neufeld (Ryan).

The one-on-one conversations covered a wide variety of topics, ranging from the backgrounds and careers of the players to how they transitioned out of the NFL and into the lives they lead today.

Many have found significant success since leaving the game, and shared their secrets with advice like identifying other passions beyond football, fatherhood, education, staying humble and having faith, wellness, networking, maximizing NFLPE resources and attending programs, giving back, and enjoying family time.

All acknowledged that their time in the NFL was the perfect launching pad for the NEXT part of their lives, and put them in position for their present productive lives.

Troy Vincent, Senior Vice President of Player Engagement, said, "We had a wonderful week where every NFL veteran who ever played our great game was welcomed with open arms at both the PE TV set and the Legends Lounge."

Today's activity followed Wednesday's announcement that NFLPE and AARP's Life Reimagined were teaming up to support players in their post-game transition.

To kick off this significant news, CBS Broadcaster James Brown and NFL Hall of Fame Quarterback Dan Marino, who is also Life Reimagined Men's Life Ambassador, teamed up with guests on the PE TV set to discuss the impact of this partnership.

photo of John Ingoldsby

John Ingoldsby

To view John Ingoldsby's page
on nflplayerengagement.com, click here.

John Ingoldsby is a veteran sports journalist who covers the NFL for a variety of print and broadcast media, and has the unique distinction covering two NFL dynasties, the current New England Patriots and the "Steel Curtain Era" Pittsburgh Steelers. He has also written articles on the NFL for Bloomberg BusinessWeek magazine (NFL Player Engagement) and London-based Financial Times newspaper (NFL's international strategy).

Other media outlets John's articles have appeared in are the Philadelphia Daily News (annual NFC Coaches Breakfast), Boston Globe (Interviewed Seattle Seahawks Coach Pete Carroll), and Patriots Insider (in affiliation with SCOUT.COM and Fox Sports), which followed a decade of working as a newspaper reporter and editor.


NFL Player Engagement Teams with White House
To Enter National Dialogue on Mental Health

By JOHN INGOLDSBY

June 1, 2013
Engagement Report

NFL Total Wellness Logo

WASHINGTON, DC June 1, 2013 – NFL Player Engagement (NFLPE) will be at the White House this Monday to team up with the President, Vice President and other luminaries to launch a national awareness program on mental health.

Called the National Conference on Mental Health, the meeting will include experts from across America such as mental health advocates, educators, health care providers, faith leaders and those who have faced mental health problems.

Representing the NFL will be Player Engagement Senior Vice President Troy Vincent, who said,

"We are truly honored to join this national effort to focus on the timely topic of mental health, which we have long prioritized under our Total Wellness initiative to provide proper programs for our players and their families."

"The National Football League will strongly support this national dialogue on mental health through a multidimensional commitment," observed Vincent. "Our effort will include ensuring that NFL players attend community conversations being planned in cities across the nation, especially former players trained in responding to mental health issues. In fact, as part of our national and local outreach support, our Player Engagement department will co-brand its work with the National Dialogue on Mental Health, which will include linking through social media and releasing videos about mental health."

This co-branding should prove a perfect fit with the Department of Health and Human Services (DHSS) emphasis on early intervention, which targets the needs and issues of 16-to-24 year-olds.

The objective in kicking off this national conversation is to discuss how all Americans can come together in helping the millions of their fellow citizens struggling with mental health problems, while reducing the stigma and increasing requests for help.

"Those who need help are too often afraid to seek it because of the shame and secrecy associated with mental illness," according to White House organizers of the event, who anticipate the event will serve as a springboard to increase the understanding and awareness of this topic nationwide.

Additionally, NFLPE will bring to bear its background in areas already associated with mental illness, where it was recently honored by the American Foundation for Suicide Prevention (AFSP) with their Humanitarian Award.

"We were recognized for our work with leading suicide prevention organizations, including AFSP, to launch the NFL Life Line, a website and crisis hotline number as a resource for former and current players, their family members, and all league and team employees," explained Vincent. "The website includes an anonymous and confidential self-check quiz and online chat that allows individuals to interact with trained professionals. The website also lists important information about depression, suicide warning signs and features videos from former players encouraging those in distress to 'make the call' for help."

But the website is just one of many areas in the NFLPE's ongoing Total Wellness 'Q5' player assistance services (www.nflplayerengagement.com), which also includes free confidential counseling, personal or emotional crisis support, and enhanced counseling benefits. Its purpose it to provide education and resources to players and their families about how to develop and maintain holistic health--healthy minds, bodies, and relationships -- that ensure players feel a greater sense of respect, self worth and dignity.

Additionally, NFLPE has trained up and deployed former players as Transition Coaches to create relationships and recognize early signs of mental health issues at the club level, and encouraging players and their family members toward responsibility and accountability in taking advantage of these services and offerings.

All these NFL programs already in place will ultimately be one of many useful resources in the national program, which will debut the DHSS website www.MentalHealth.gov on Monday to continue the conversation begun at the National Conference on Mental Health. With the mandate of "Let's Talk About It," the website will provide mental health information and resources for individuals struggling with mental health problems, friends and family members, educators, and other community members. Specifically, the site will feature information regarding the basic signs of mental health problems, how to talk about mental health, and ways to find help.

"With our past and present emphasis on mental health at the NFL, we are proud to collaborate with this Administration at the community level to assist in bringing education, prevention and our best practices to the national dialogue on mental health," stated Vincent in closing.


John Ingoldsby writes about NFL Player Engagement
in Bloomberg Businessweek Special Advertising Section

John Ingoldsby NFL Player Engagement article from Bloomberg

Read Full Article (PDF)


John Ingoldsby Featured
in College Alumni Magazine

By MARIE YOUNG

Fall 2012
St. Francis Magazine

John Ingoldsby St. Francis Magazine article

Read Full Article (PDF)


49ers Owner Greets Military Before Patriots Game

By JOHN INGOLDSBY

December 17, 2012
Armchair General Magazine

Dr. John York photo by John Ingoldsby

December 16, 2012. San Francisco 49ers Owner Dr. John York, right, greets members of the military before the New England Patriots Sunday night game, presenting a Niners pin to one soldier on the field at Gillette Stadium in Foxboro. Dr. York is the Chairman of the NFL's Health & Safety Committee, which includes the joint study now under way between the NFL and the U.S. Army to study Traumatic Brain Injuries (TBI), story below. Dr. York has been conducting this pre-game of greeting 49ers fans and giving them pins and Field Passes for the past eight years. (Photo by John Ingoldsby)

Dr. John York photo by John Ingoldsby

Dr. John York photo by John Ingoldsby

Dr. John York photo by John Ingoldsby

Neither snow nor rain keeps 49ers Owner from finding fans

San Francisco 49ers Owner Dr. John York braved the elements in Foxboro to give San Francisco fans Field Passes and Team Pins before the epic Sunday night game against the New England Patriots. Dr. York was greeted warmly by legions of 49ers fans as he circled Gillette Stadium, including the two shown above on the field who had traveled from Mexico City, and who had met Dr. York previously during his eight years of finding Niners fans before every game. (Photos by John Ingoldsby)


NFL & Army teaming up to tackle Traumatic Brain Injuries

By JOHN INGOLDSBY

September 7, 2012
Armchair General Magazine

West Point Panel photo by John Ingoldsby

NFL & Army Stage Panel at West Point. The West Point panel included, from left: Dr Richard Ellenbogen, Major Sarah Goldman, Bart Oates, General Raymond Odierno, NFL Commissioner Roger Goodell, Major Christopher Molino, Troy Vincent, and Staff Sergeant Shawn Hibbard. (Photo by John Ingoldsby)

WEST POINT, NY, Sept. 7, 2012 – The National Football League and the U.S. Army have shared a storied history of working together, and now have formed perhaps their most important alliance ever in teaming up to tackle Traumatic Brain Injuries (TBI).

The two iconic institutions chose the hallowed grounds of the United State Military Academy at West Point for the announcement, which included a panel discussion on this timely topic before an audience that included 200 Cadets.

The event was kicked off by Army Chief of Staff General Raymond T. Odierno and NFL Commissioner Roger Goodell, who both stressed the complete collaboration they envision to implement a culture change to reduce brain injuries, including most importantly concussions.

Photo of General Raymond Odierno, U.S. Army Chief of Staff, and NFL Commissioner Roger Goodell

General Raymond Odierno (left), U.S. Army Chief of Staff, and NFL Commissioner Roger Goodell hold an outdoors press conference at West Point following a panel discussion regarding their new alliance to study Traumatic Brain Injuries (TBIs). (Photo by John Ingoldsby)

By emphasizing the importance of shared responsibility, self-regulation and peer pressure in battling this issue, the General and the Commissioner spearheaded a candid conversation by a star-studded panel that advocates players and soldiers seek help for a head injury to either themselves or those around them.

This call for healthy behaviors was echoed by the panel that included former players Troy Vincent and Bart Oates, Neurologist Dr. Richard Ellenbogen, a Co-Chair of the NFL's Head, Neck & Spine Committee, and Major Sarah Goldman, Major Christopher Molino, and Staff Sergeant Shawn Hibbard, all of whom contributed their perspective from the trenches.

In launching this initiative, both organizations created the websites www.NFL.com/military and www.army.mil/tbi, while also pledging to hold forums at NFL team facilities and Army bases, increasing awareness through PSAs and social media, pairing retired players with soldiers transitioning out of the Army, and sharing medical research and information.

John Ingoldsby, a leading writer on the intersection of sports and the military who attended this event, is president of IIR Sports, Inc. (www.IIRsports.com) in Boston, a media & public relations firm. As a former newspaper reporter covering Fort Devens, he was the first New England media representative ever chosen by the Pentagon to cover NATO war games in Europe. His father was a Lieutenant Colonel in General Patton's legendary Third Army during World War II.


IIR Sports conducts PR & Media activities at U.S. Army All-American Bowl

John Ingoldsby at U.S. Army All-American Bowl

IIR Sports Inc. President John Ingoldsby, stands on the San Antonio Alamodome field immediately following The U.S. Army All-American Bowl in January 2012, where he worked all week for the Bowl organizers conducting a variety of public relations and media activities for the renowned high school all-star game.


John Ingoldsby Covers 2012 & 2011 Deutsche Bank Championships

Public Relations Society of America

John Ingoldsby was on the 18th green to take these photos of PGA Golfer Rory McElroy, left, displaying the 2012 Deutsche Bank Championship trophy, after defeating, among others, Tiger Woods, center. In photo at right, Webb Simpson accepts trophy from Seth Waugh, CEO of Deutsche Bank Americas, moments after he won a sudden death playoff to win 2011 Deutsche Bank Championship. (Photos by John Ingoldsby)


United Way

John Ingoldsby, left, attended a United Way of Massachusetts Bay and Merrimack Valley event during the NFL Fall Meeting in Boston, that also included NFL Commissioner Roger Goodell and Myra Kraft, second from right.

The sport with a game-plan for tackling the recession

As the NFL prepares to play its third regular season game in the UK, John Ingoldsby
reports on American football's moves to expand its fan base and revenues.

By JOHN INGOLDSBY

October 22, 2009
The Financial Times

At last week’s National Football League owners meeting in Boston, one of the regular gatherings of the high-powered executives who run the league and its 32 teams, the agenda included adding games to the schedule, whether to include sponsors’ logos on practice kit and plans for a new collective bargaining agreement with players.

But underlying all this, the mood was bullish. One of the biggest businesses in sport, announced Roger Goodell, league commissioner, was bucking the economic recession.

“We started the session this morning as we traditionally do with a report on the status of the season, and we had a very upbeat report, not only on the quality of the games but also with fan engagement,” he says.

Ratings for all four of the networks that televise NFL games – CBS, NBC, Fox and ESPN – have increased from last year, and the viewership records have been set in three of this season’s first five weeks, with the most watched Sunday night game ever on September 20 between the New York Giants and Dallas Cowboys on NBC.

The league has also in the past few months showed it is surviving a weak sponsorship market by signing a new deal with Proctor & Gamble, while renewing long-standing agreements with Visa and IBM.

But as the New England Patriots and Tampa Bay Buccaneers get set to play each other at London’s Wembley Stadium on Sunday, the third regular season game to be played there in as many years, Mr Goodell appears convinced that the health of the sport will benefit from global expansion.

NFL Commissioner Roger Goodell

NFL Commissioner Roger Goodell speaks during NFL Fall Meeting in Boston. (Photo by John Ingoldsby)

“The progress we are making internationally, in particular our efforts in the UK, show that the fans have really responded,” he says. “The fans in the UK look like they could have a second game, and we are looking as early as next year. It could be Wembley, or it could also be some place else in the UK, and we have talked about other spots in Europe also.”

Steve Tisch, owner of the New York Giants, a team that played in the inaugural London game two years ago, is an enthusiastic supporter of the commissioner’s strategy. “The way Roger has set it up with the London games is a great start, and the experiences over there have been terrific.”

For a domestic league with revenues of $8bn (€5.3bn, £4.8bn) that culminates in the Super Bowl, one of the marketing world’s marquee events – in the midst of the global recession, 30-second ads for last February’s game cost an average of $3m, up from $2.7m the year before – it is perhaps a surprising strategy.

What is more, previous efforts to expand the sport abroad have been unsuccessful. NFL Europa, a Europe-based branch of the league which included teams in Germany and the Netherlands, closed in 2007, and the NFL turned instead to the current strategy of playing regular season games outside the US.

Still, Mr Goodell points to the more than 140m NFL fans outside the US and 120 broadcasters from 230 countries and territories that will carry NFL programming in 2009 as evidence of its continuing global appeal.

But he also recognises that “we are not played as broadly as some other sports, particularly soccer and basketball, but when people have the opportunity to see our game and be engaged, they love it and want more of it”.

In this respect, the National Basketball Association, another North American league that has pursued an international strategy in recent years, has been more successful. The sport is well established in Europe and, perhaps more significantly for the long term, in China. Last year, the league formed NBA China, an organisation designed to conduct all its operations there and it claims that NBA.com/china, its local website, is the single most popular sports website in the country.

For the time being, the NFL remains focused on expanding the business in Europe, but for the fans set to turn the home of English football into a home for its American version, the only numbers that count will be on the scoreboard.

A global pull: the Tampa Bay Buccaneers (left) and New England Patriots will play in London on Sunday

A global pull: the Tampa Bay Buccaneers (left) and New England Patriots will play in London on Sunday

Copyright The Financial Times Limited 2009.


NFL Commissioner Roger Goodell takes global view after climbing corporate ladder to reach mountaintop

By JOHN INGOLDSBY

BOSTON, Massachusetts – NFL Commissioner Roger Goodell has reached the mountaintop both literally and figuratively, and his view from the top is surely spectacular.

Professionally, after a 24-year career climbing the corporate ladder at the National Football League, Goodell reached the peak of his profession when he was elected Commissioner four years ago.

Personally, he trained rigorously to successfully scale the 14,411-foot summit of Mount Rainier 15 months ago as part of a group supporting United Way, an NFL partner for more than 35 years.

With the mountains behind him, the 51-year-old Commissioner is now crisscrossing the ocean with the “great American game of Football,” and London has become the league’s new world—one apparently worthy of further exploration.

Read Full Article


Q&A with NFL CMO Mark Waller

By JOHN INGOLDSBY

In October, 2009, during the NFL’s Fall Meeting in Boston just two weeks before the NFL’s International Game in London, Boston-based writer John Ingoldsby sat down with Mark Waller, the National Football League’s new and first-ever Chief Marketing Officer, for an exclusive interview.

Read Full Article


Mark Waller

Mark Waller makes a point during MIT Sports Analytics Conference. (Photo by John Ingoldsby)

NFL CMO Mark Waller Goes Global at MIT Conference

By JOHN INGOLDSBY

BOSTON, MA—The National Football League has already taken its game across the pond, and is now intending to “accelerate massively the education” aspect of American football worldwide.

This revelation, and many other components of the NFL’s commitment to growing its game globally, were put forth by NFL Chief Marketing Officer (CMO) Mark Waller during the Massachusetts Institute of Technology (MIT) Sloan Sports Analytics Conference in Boston in March 2010.

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From intern to dream job: NFL Commissioner Roger Goodell

By JOHN INGOLDSBY

June 1, 2010

LOWELL, Mass. – College graduates take note.

An internship can lead to arguably the greatest job in the world. Literally!

For it was an internship that was the first step undertaken by Roger Goodell nearly three decades ago that ultimately led to his current job as Commissioner of the National Football League (NFL).

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